SEO and SEA: Search engine optimisation and analytics. (Steve Hayes)
continued...
While organic listing are free and of course free is good, unless the web site owner has some obscure content with similarily obscure keywords and descriptions, good organic listings are rarely free. Believe me, somewhere along the line indirect payment's will have been made to help achieve an organic listing success. Whether that payment is to an SEO expert like myself or to other avenues that may even be dangerous in the longer term if done by a less scrupulous SEO hacker, a payment more often than not is made.
So what is the best (maybe cheapest?) method for success, organic listings or paid for advertisments people sometimes ask? Thats where the SEO analysis, good analyticical measurement within the business and experience comes in. Different types of businesses require different solutions. Paid for and carefully crafted targeted advertisements can often be a good short term solution and can be recommended over the long term in a few scenarios. But unless you are very SEO savvy yourself and you can also edit and understand website coding and services, the only way you can really maximise your profitability is to consult a good honest SEO expert who can access and analyse your online requirements. If so allowed he or she can put in place the methodology to help maximise your outlay to success ratio in terms of cost and profitability for your online business. Return on investment ( ROI ) is the key factor you should be concerned about.
So maybe you are an online retailer with a fancy web site that is earning you little money and your prices are the the most competitive in the business. Without achieving a high ranking in search engines for key words that will drive business to your site,you are effectively loosing a lot of potential money. The more often your site is visited by potential customers, the greater the chance you have of making a sale. and of course a profit. High volumes of website visits can really make you money.
Alternatively, if you already pay for click based advertising and the amount of clicks to your site cost more than your overall profit on the items you sell, maybe you should already be seeking better and proper advice.
Fact: A good SEO expert will make an initial improvement to your site but will need to periodically add and change things over a period of time to achieve optimum success for a customer. This means some sort of retainer contract is required, certainly during the website analytics process.
Fact: Co-operation between the SEO expert and the customer is of great importance. Both parties must be prepared to listen to each others views and preferences.
If you think your site is missing the boat and needs an 'adrenalin fix' send me an email outlining your concerns and your website URL. I will check over your site and get back to you with some suggestions. My SEO services are not free but I will promise you will get good value for your money. Costs vary depending on your site technology, size, and objectives. Reports can be ongoing, or one-off.